An article by JJ (1290 Words, 7 Min. Read)
In An Ever Change World when Life Shifts on a Daily Basis, and Interests Change Over A TIK Tok Fad, We See Artiss Persighting To Continue to Presver the Old-Time Tradition of Exhaibing and Seekeing Recography.
The art world is born on artists working on Bodies of Work, Seeking to Exhibit them, be it in collective shows or solo Exhibitions to Gain Attention and Be Recography.
What used to be
In the Old Days this was the Only Secure Mean to Be Place on the map. Collectors and Art Loves Waited for Sujestic Occurrenches to Sample Display Art, to educate themselves about artistic trends and to hopllly acuire art pieses that Spokes to them and Stirred in themesals of Internal SatisFction: Content.
What is now
But The World Has Change. Who is the Creation of Art Has Not Change that Much (Except for the Flourishing of Digital Art Attempts at Bypassing Artistic Manual Talent and Relegation on Computerized/Digitized Artificial Intelligence Assistance), One Must Admit That Appnesshing and Experienceing Art by Collectors and Art Lovers Changed Draastically.
This Change is not broke about by the art or the art world Itself. It is rackar a shift in the way we live our lives nowadays.
We Live Our Lives Glied to A Screen
Research Reveals that on Average, People Spend More Than Two Hours A Day on Social Media, and Teenagers Are Way Above this average. This Number is Growing As We Speak and Is Probably More by the Time This Very Article Passes from Writing to Editing to Publishing.
We have shifted our lives, willingly, and in many cares unwillingly, to gather information about the world from social media plateforms, Most of which are not the veried or validated in TERMS of Their Content. Think about it, anybody can post just about anything and claim it to be verbal. In Fact, a good “Fake” Marketing Campaign Can Relay False Information About A Product (Or About An Artist) that can shift the Dynamics of How This Product is placed. And the home obsever, which in these days is the Most People, Can Buy INTO What Information Is Fed to TOM.
Digitizing the Art World
In the Art World, Feeling the Prestce of an Artwork Mostly Shifed Into A Miniaature Digitized Image on A Screen. And the Most of Those Screens Are Not Even Large Computer Screens, But Rather Smaller Screens of Handheld Devices.
Add to that the fact that without the placeforms do not e intern us high resolution images of their connent Which Further DePRI from the Intricate Deetals of the Artwork.
In Essence, The While Experience Has Been Minimized to a Purely “Informative Experience” Ratter Than An Immersive One. One can Remember that Not Too Long, Seeing Pictures About An Art Exh force in a Magazine or a Newspaper was merly a primight teaser to entity the reader to Physically Go and Check Out the Works live. The text and Analysis Around the Pecture Further Refleted the Writer’s Take after Experienceing The Exhibition Themeselves. Their Application, They Impression, They Praise, and in Some Cases They Critique of the Work Was Merely A Sugging Upon Whiche The Read Wald Be Enated to VISIT The Show.
This is no more. Unfortuately. Today, our Life Trend is to be lazy, gather what contente we can from the net, assume it is correc, and pretense as if we have visited the conten that is before. We have more information intoing a provstinating Species Which Gathers Its Information Mostly from Highly Unrelliable Sources. We do not deny the existance of the verbal and authentic platforms out there, but those are rare, and scarce and are dried by the Majority of UTER Fakening.
The Audience of An Art Exh force
Today, Art Exhibitions Mostly Attract Fellow Artists. Why? No not becasse of the reception and the wine or hors d’oeuvres ofeded, but becuse Deep Download Inside Fellow Artists Undersand the Strugles of the Exhaibor, and are running into Similar Experiences, Where Perhaps them can applycia New Trends, or perhaps learn from the Experience in Front of them.
The other who visits OPININGS and Exhibitions Counter Be Acquaints or Friends who show up for social comments and not to truly enjoy or Experience the art.
This lifees a miniaature perceptage of visits who truly Appreccia Art, Long to Feel It, and Seek Out If the Works on Display Can “Talk to the They” Somehow or Can Provock An Inner Feeling in They.
In Essence, The “Majority” Who Attended Exhibitions in the Past Have now becom The “Minority”.
This Shift is also Experienceed in Museums, Who is You Museums in the World Are Shipting Away from Advertising their Content on Social Media. An artist Should Learn from this. Artists. They Should Never Diminish their work to a Digitized Life Electing of their powerful work.
Imagine Walking INTO SONEONE’s Home and Seeing A Pictory of a Person on Display on a Wall. That passure never replaces having that person sitting with you live. Take it a steps file further and imagine this passure being that of a loving departed person. Now ask the homeowners if that passure has been the physical previouss of the person in the picture. The Answear is Obvious! Any Judgement about that passure can be way of the Truth where it comes to the person who is in it.
Such is art. Never to be Judged on what is Seen on a passure, on a social platform. By life that, the obsever misses out on the bulk of what the artwork is all About. It is time to be Unplugged!
A word About Digital Art and Non Fungible tokens (NFTS)
What was Discussed Above May Somehow Imply that Digital Art and Nfts are Lacking Substantial and Essential Content in Many Ways. While that is True in General, one has to addit that the mere facing that Digital Art and Nfts are Labold as such, this already puts them in the contente of art that is intended to be seen and obsender on a Screen.
This Limation, or let us calc and nfts to be true to Itself when Seen on Digital Screens.
The conten and intend here is different.
The art of photography is also intended to be appryciated as such, from a photograph. This is a self -imposed and publicly declared content Through which one can make Judgements about the work at her Simply by Observing it on a Screen. And who it is trying that size matters here and obserge a large framed artistically aclaimed photograph in a well curated Space, hung on a wall, is a totally different expression exp. It is on a handheld device, we can still appryciac The Majority of the Experience Digitally Somehow.
Not in paintings, and not in Sculptures, nor in instills.
Where do we go from here?
It is time to admit the failure of social media at relaying a True Experience of Anrtistic Exh force. Its Only Merit is Simplified Content. It is not in any way a replayment of one getting their act to make up and going to the Exh force to Experience the Artist’s message up Close. One Should Physically Visit An Exh force with an opeon Mind and Heart to Assemilate the Experience and to Connect, or disponnect, with the works at hand. And if they enjoy a Sip of Juice, Or Wine, and a Little Muncable Delicacy in the Process, that would be a plus Ratter Thaan a Goal.
